Webinar
Performant Analytics
Track what marketing needs without bringing your site to a crawl
Marketing wants to track things. Pageviews. Clicks on specific elements. Conversion rates between pages. Conversion rates over time.
Every week or so, you get a new request – a new pixel, a new tag, a new element. You watch website performance suffer – and you think, there’s gotta be a better way.
Sound familiar? If so, you’ll want to join us this Thursday, with Gatsby co-founder (now Netlify principal engineer) Sam Bhagwat and Rudderstack Head of Product Marketing Eric Dodds, to talk about how to create a Marketing Data Layer. This will let you:
- Abstract data collection without tying implementation to specific tools
- Eliminate redundant scripts
- Finally end the stream of ad hoc analytics requests
Speakers
- Sam Bhagwat, Gatsby co-founder & Principal Engineer, Netlify
- Eric Dodds, Head of Product Marketing, Rudderstack
